SERVICE 02
Ads managed to a booked appointment, not a click.
We run Google, Local Services Ads, and Meta for a single contractor per market, and we measure everything by the only number that matters: how many jobs landed on your calendar.
Why most contractor ads fail
The three ways contractor ad spend disappears.
We don’t sell brand strategy, social media management, or website redesigns. We do two things, and we do them better than anyone in your market.
# 01
The leads go somewhere nobody answers.
You pay $180 for a lead that calls at 7 p.m. and reaches a voicemail. The platform did its job; the business didn’t.
# 02
The reporting measures the wrong thing.
Click-through rate and cost per lead tell you nothing about whether jobs got sold. Cheap leads that never close are the most expensive leads you can buy.
# 03
Nobody owns the follow-up.
The ad ends at the form. What happens in the next ten minutes is where the money is actually won or lost.
Every one of those failures is a lead-handling problem, not an advertising problem. That’s why we don’t sell ads on their own.
What we manage
Where your spend goes.
01
Google Search
Captures homeowners actively searching for a roofer or contractor right now. Highest intent, fastest to convert.
02
Local Services Ads
Pay-per-lead placement above standard search results with the Google Guaranteed badge. Strong trust signal in home services.
03
Meta (Facebook + Instagram)
Storm response, replacement campaigns, and reactivation. Reaches homeowners before they start searching.
04
Landing pages
Purpose-built for booked appointments, speed-tested on mobile, with your phone number and form above the fold.
05
Call tracking
Every call recorded, attributed to a campaign, and checked for whether it was answered.
How we optimize
Weekly, against one metric.
Every week we review spend against booked appointments. Campaigns that produce appointments get scaled. Campaigns that produce leads but not appointments get fixed or killed, because a lead that never becomes an appointment is a cost, not an asset.
You get a straight answer every week, not a dashboard that requires interpretation.
Weekly report includes:
Spend | Leads | Appointments booked | Cost per appointment | Campaign changes made | What’s happening next week.
Ad spend
Where your money goes.
Ad spend is paid directly to Google and Meta from your account. It never passes through us, so you always see exactly what was spent and where.
Our fee covers the strategy, management, creative, landing pages, and optimization. Ad spend is set with you on the call, against your market and your average job value.
You keep ownership of your ad accounts and your data. If we ever part ways, everything stays with you.
How much should I budget for ad spend?
We set that with you on the call, against your market and your average job value. We will tell you honestly if we do not think the spend makes sense for your area.
Do you use stock creative?
No. Your jobs, your crews, your market.
What if ads aren’t right for my business?
We’ll tell you. We’d rather sell you lead recovery alone than ads you don’t need.
ONE CONTRACTOR PER MARKET
Let’s see what your ad spend is actually producing.
A free 20-minute lead-leak audit. We look at your missed calls, your response times, and your follow-up. You keep the findings whether you hire us or not.
No upfront cost. No contract to review the audit.
Lead generation and ad management for roofing and general contracting companies.
One contractor per market.
Services
Company
Contact
7304 Arthurs Rd
[[BUSINESS HOURS]]
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